He named his company ‘Lego’ to reflect the quality of his products. Ole Kirk Kristiansen, a carpenter in a small Denmark town, Billund, reapplied his skills to make wooden toys like cars, airplanes, etc. The year was 1932 and the world was going through tough economic crises. The company, which has marked 90 years in existence has been through a winding road of challenges and obstacles to reach the success pinnacle that makes it an unrivaled global toy empire today. It has increased its product line to include DUPLO (which are larger bricks for younger children who are unable to handle smaller bricks) and a range of yellow Minifigures appearing in the company’s themed play sets. It also owns 10 theme parks, a movie franchise, and above 600 stores globally. The brand recorded sales worth USD 3.6 billion in the first half of 2021 which was up by 46% YOY. The brand, Lego, which is the world’s leading toy manufacturer today, derived its name from the Danish phrase ‘ leg godt’ that means ‘play well’.Ĭommonly known as Lego bricks, the creative toys are currently sold in 130 countries. The brilliance of these pieces lies in their ability to be taken apart and re-used to build and construct new things. Multicolored interlocking plastic bricks along with an array of gears and small figurines that can be assembled and connected in various ways to create and construct vehicles, buildings, working robots, and many other objects bring back childhood memories of playing with Legos.
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